to identify all startups relevant to a given market and quantify their key characteristics
to learn directly from those writing the future and better understand dynamic markets
to inform market sizing analyses and understand customer habits, interests and pain points.
“Fascinating, provocative and stimulating. You inspired us to think more expansively, and your recap of learnings
Managing Director, Futures
“Incredibly useful. You simply communicated the underpinnings of the industry and gave me more structure to understand
and classify opportunities”
EFFICIENTLY AND COMPREHENSIVELY UNDERSTAND A NOVEL AND OPAQUE MARKET IN DEPTH.
Debriefs are deep dives on startup areas of interest. A Debrief is both a 50+ page report and an interactive 45-minute session
through which our Analysts present the key insights from speaking to founders and management teams writing the
future of markets
Debriefs help our customers efficiently and comprehensively answer 4 key questions
Using our proprietary data tools we comprehensively identify:
What bets are being made around this opportunity?
Evaluating the size of the market opportunity and what has changed, we answer:
Why are the bets being made?
Based on conversations with founders, we explore:
How do startups compare and differentiate?
Across multiple touch points – pilot, partnership, investment, customer, vendor, acquihire, etc – we discuss: